Curiosity, excitement, and discovery are around every corner within The Art Maze. Blending art and creativity with challenges and creative thinking, The Art Maze is a fully immersive learning experience, disguised as a visual playground! This activation aims to be fun, interactive, and inviting – encouraging audiences of all ages to actively explore the surroundings and be surprised and inspired by what they find. The maze activates and reinvigorates the entire space, with a focus on placemaking, community participation, and active engagement. Tailor made for any theme, event, or space, The Art Maze consists of multi-dimensional lights, sights, and sounds. A fusion of art and technology, each iteration is different, combining an array of different art styles with innovative digital media, including touch screens, interactive lighting programs, augmented reality and more. The only real limit to this bespoke activation is your own imagination.
The Art Maze at Karingal Hub was a new platform for encapsulating activations from Just Another Agency. The first maze was built around the theme of ‘Under the Sea,’ featuring stingrays, whales, fluoro coral, (and one giant tentacled surprise) in a delightful and luminous ocean wonderland. Audiences of all ages were invited to explore and discover the wonders of the deep sea on a journey of immersive art, vivid neons and glowing inflatables.
Sinking into the magic of this very special underwater activation, visitors could wander around and gaze with awe upon floor to ceiling murals. Around every corner was another sprawling seascape, lit in neon, colour, and UV lights. Viewers could get lost in the eerie marine soundscape by Lost Few as dappled sunlight breaks through from the surface to create an effect as if the ocean itself has risen up to swallow them whole!
The success of this installation so far exceeded the expectations that additional sessions were required to meet the demand. Being that this was a pilot program, its immediate appeal was equally surprising and encouraging. In total, the activation ran for 10 weeks, with over 500 sessions, and a final count of 11,500 tickets registered.
