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About Us

Just Another Agency is a community-focused event management and artist representation agency, established in 2010. We specialise in contemporary, urban, and new media art, producing innovative, site-specific projects that unite people and spark reflection in public spaces.

With over 14 years of experience across Australia, we’ve cultivated a rich network and deep expertise in curating, planning, and executing large-scale initiatives. Our strength lies in pairing the ideal creative talent with each project, ensuring an enriching process and satisfying outcomes for everyone involved. Our focus on placemaking, community identity, council strategy, tourism, and capacity building reinforces our belief in the holistic involvement of the community as the foundation for better outcomes.

We’ve proudly collaborated with clients like the National Gallery of Victoria, Wacom, local councils, and the Can’t Do Tomorrow Festival. Our commitment to community involvement and inclusivity is at the heart of our collaborative approach, working closely with artists, contractors, suppliers, and community members to align with each project’s vision from start to finish. This blend of big-picture thinking and meticulous attention to detail enhances communication and organisation, leading to seamless results.

Director, TOBY BENADOR is a neurodiverse, genderqueer, POC who has made a name for themselves as an independent innovator, gallery owner, project manager, and curator in the Urban Art sector over 15 years. Since launching Just Another Agency, they have worked in the organisation and implementation of large-scale, multi-artist projects and built a reputation as one of Melbourne’s premier creative and event management agencies. Within the industry, Toby is recognised for their unmatched energy and dedication to each project, artist, client, and partner, committed to creating diverse, accessible, and unforgettable outcomes, focused on individually and culturally valuable experiences throughout the entire process.
Producer, ALYCE BELL brings experience in exhibition curation, event programming, marketing, and design, and is a practising artist herself. Her Masters in Arts Management from RMIT specialised in curatorial activism, community engagement, and copyright law. Throughout her career, Alyce has focused on connecting artists with exciting opportunities that present audiences with new ways to interact with, experience, and appreciate art. The combination of experiences lived and learned is a testament to her creative passion, and well-rounded understanding of participation in the arts, dedicated to igniting new interests and cultural investment.
With over a decade of experience in professional video & digital content production, videographer JAMAL TWYCROSS-SMITH owns and operates Awoken Elk Media. Jamal has been collaborating with Just Another Agency to perfectly capture and document a broad spectrum of creative projects, and his extensive portfolio includes exhibition photography, event videography, work in progress, promotional video editing, and drone videography. Jamal’s wheelhouse of technique and experience comes together each time for the most effective, emotive, and visually spectacular outcome.
MURALS

We’ll pair the perfect creatives to transform your interior or exterior wall – no matter how big or small.

EVENTS & FESTIVALS

We’re all about building memorable art, music and cultural events from the ground up – with your vision at the centre.

COMMUNITY
& COUNCILS

We value collaboration with community & councils who share our vision to support the balance in creativity, connection, and policy.

BRANDING
& FIT-OUTS

We’ve got all the right  tools to transform your space and brand to be as unique, exciting, and individual as you are.

LIVE ART & PERFORMANCE

Go behind the scenes to witness a masterpiece come to life as our talented artists work their magic live across multiple art forms.

ART DIRECTION & CURATION

As part of the urban & contemporary art space for over 15 years, we bring unique perspectives and experience to every project.

IMMERSIVE
INSTALLATIONS

Everyone can become a part of the action with fully immersive and interactive art experiences, tailored to any client or brief.

PLACEMAKING

Make a lasting statement with engaging installations, events, and activations that reflect the culture of your community.

Our Vision

Street art has a longevity in its impermanence – it is both a catalyst for change and reflection of society; what’s evolving, what’s developing and what are we learning from our social, cultural, economic, and urban landscapes. 

Our mission is to rewrite the future of creative interaction, and forefront the ‘new-normal’ in how and why people should expect to interact with public art. Our goal is to reward active participation in the arts with social inclusion and interpersonal connection. We aspire to give the people what they want; experiences that feel authentic and inspire new possibilities. 

We aim to promote the longevity of the current creative audience by inviting new members and adapting to outcomes that specifically align with evolving values. We see ourselves embedded in a future of cultural gain, where art continuously flourishes and inspires new generations.

Mission Statement

The creative industries are in an era of growth where we can take the opportunity to reestablish a new-normal; made by the people, for the people, as a collective who invests in art through time, money, and passion. These are the people upon whose values, interests, and commentary public art is built and continues to grow. Street art has always been a subversion of culture, a subversion of space, and a subversion of expectation. Every project we create with the hope of becoming a milestone moment for a new model of participation – established by and for the audiences who most invest and are most impacted by it. 

Just Another is investing in a creative public legacy which aims to highlight the intersection between art and technology, expanding creative horizons, and stewarding access to the ever changing landscape of our cities, streets, and neighbourhoods. We have ongoing and growing relationships with artists, an ear to the ground for the most cutting edge interesting works, and a focused campaign on community engagement. 

Rather than one singular art form or style, our focus is on activation and innovation – unlocking new experiences and connections to the work that can only come from participation. We advocate for self-driven engagement; to acknowledge and respect the changing cultural landscape, to showcase diversity and innovation, and in doing so produce something that has never been seen before.

Statement of Reconciliation

Just Another Agency confirms its ongoing commitment to Reconciliation. We are strongly committed to improving the cultural, spiritual and family wellbeing of Aboriginal people in Victoria and to building strong, safe, resilient and stable communities.

We recognise Aboriginal people as the first Australians with unique cultures, languages and spiritual relationships to the land and seas and the inherent rights, laws, customs, religions and traditions of Aboriginal peoples.

We commit to continuing to work with Aboriginal Australians to achieve ‘A united Australia which respects this land of ours; values the Aboriginal and Torres Strait Islander heritage and provides justice and equity for all’.

Just Another acknowledges the mistreatment of those who were Stolen Generations for their pain, suffering and hurt, and that of their descendants and their families left behind. At Just Another we believe Reconciliation is everyone’s responsibility and means that all staff, artists, contractors, clients, and communities work together to deliver inclusive and sustainable outcomes.

Accessibility Statement

At Just Another, we firmly believe that accessibility equals inclusivity. All are welcome, and all are equal. Our objective is to extend the accessibility of the creative industry bespoke ways; by considering print, digital, attendance, and face to face access needs. Our agency acknowledges and respects the range of backgrounds and individual experiences within our audience and we stand by the statement that art is for everyone. Through the conceptualisation and delivery of our projects big and small, we endeavor to understand, advocate, and accommodate for the full spectrum of accessibility needs, including everything from carers, physically disabled or Deaf communities, to invisible disadvantages like economic and social isolation, marginalised communities, and neurological restrictions. Without access, there can be no activation.

Testimonials

Our Clients